CNBC SPORT: Inside the Business of Women's Basketball

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The business of women’s basketball is experiencing unprecedented growth, with record-breaking viewership numbers and soaring sponsorship deals reshaping the sport. 

On April 5th, we’ll bring together some of the industry’s key players at an invitation-only event on-site at the 2025 NCAA Women’s Basketball Final Four in Tampa, FL, to explore what’s driving this surge in interest and engagement, the ongoing investment gaps, and the strategies needed to ensure long-term sustainability and success.